I currently work independently from various spots across the UK, Europe & Australia remotely. This flexibility brings fresh perspective and energy to every project, wherever my laptop (and camera) happen to be.

Before going freelance, I led creative support at Greggs, shaping everything from comms and branding collateral to employer brand development. I also worked closely with their digital team to help launch their app and website, bringing agile, empathetic, and user-focused design to life.

Earlier in my career, I played a key role in Hermes’ national rebrand to The Parcel People, contributing to creative direction, tone of voice, and brand rollout.

My agency days at Daykin & Storey, ADAO, and UPHotel were where I honed my skills, developing brands, digital campaigns, and storytelling strategies for clients with bold ideas and big ambitions. Working with high-class, luxury hotels during this time elevated my understanding of refined online experiences. It’s clear to me that nurturing these experiences builds stronger, more authentic relationships with your community and customers.

What I bring

At the core of everything I do is a genuine empathy and a passion for nurturing the human experience, through intuitive design, emotionally intelligent storytelling, and the little details that make people pause, smile, or feel truly seen.

I use photography to capture truth, tone, and tenderness.

I explore how branding can be felt—not just seen.

I blend creative instinct with clear strategy, grounded in the psychology of design.

While bringing a calm, energising presence to every collaboration whether building a brand from the ground up, supporting in-house teams, or reshaping the customer journey, I add heart, care, and originality to every step.

What I Love…

My creative roots are deeply tied to freedom — freedom of speech, freedom to challenge the status quo, and freedom to be unapologetically authentic. At university, graffiti sparked that fire in me. It’s more than art: it’s a bold protest, a voice for the unheard, a refusal to conform to capitalism’s demands. Messy, raw, honest — it’s a fearless expression that fights for people over profit.

That spirit connects directly with my passion for holistic wellbeing. Once dismissed as perhaps “a radical believe in the western world” this movement is now a vital force for real healing — organic, toxin-free, plastic-free, ethical, and deeply connected to world peace and social justice, including causes like Free Palestine. It’s a protest too, but one of care, nurture, and conscious resistance to pharmaceutical and industrial systems that harm both people and the planet.

Together, these loves shape how I approach branding and design with courage, conscience, and a commitment to create work that not only looks and feels right but stands for something bigger. It’s about channeling that rebellious spirit into honest, healing connections that foster trust, community, and positive change.

If you believe creativity should challenge perspective, heal or connect, then we’re already speaking the same language.